Food companies are turning to digital solutions for unsavory safety problems
In the age of social media and viral news, reputation is everything. Consumer attitudes toward food safety and food quality can make or break a brand. Take the now textbook case of Chipotle. The fast casual chain suffered an unfortunate E. coli outbreak two years ago, affecting 53 customers. Despite food safety improvements, menu upgrades to remove all preservatives, and the fact that their workers prepare food in front of their customers, public perception of the chain remains weak.